Google Analytics Tracking Service

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

It is particularly useful for learning how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you.

Google's service was modelled upon Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005).

Google Analytics also provides timesaving integration with AdWords

Analytics gives you this and more through easy-to-understand visually enhanced reports.

The visits and page views for a selected month.

The Geo Map Overlay shows where the visitors are coming from across the world. You can even hover your mouse over the dots to see the city of origin and the number people hitting on your site from there.

A pie chart view of new and returning visitors.