"To lead the World Wide Web to its full potential by developing protocols and guidelines that ensures long-term growth for the Web." - W3C

 
 

Web Standards and the World Wide Web Consortium (W3C)

Standards help us build things to a well known expectation that is unambiguous. This doesn't apply to just the internet and web development. There are standards for many things we use every day like the thread on a bolt or the size of a screw, refining ore, or the noise output of speakers etc...

There was a time, not too far in the past, where standards in web development were laughed at and everyone used Internet Explorer. Back in those days there was a mentality of either it works in Internet Explorer and it is good, or it doesn't work in Internet Explorer and it's bad and that anything not adhering to Microsoft's ideas and implementation was shunned. It took time for some people to come round to see the benefits of standards based development, but now the wind has changed.

With the web standards revolution people started seeing the benefit of listening to the W3C's guidelines and moving on with their recommendations. We now have real competition in the browser department with the release of Firefox and developers have bombarded Microsoft with requests to make Internet Explorer standards compliant.

Not only does it give us a consistent approach to building web sites, it help software vendors produce better software that gives expected results, making more competition and give us more choices.

When Singular builds a website, it is built on strong concepts, vast experience and always adheres to current web standards. XHTML is used in place of HTML and we use Cascading Style Sheets extensively for presentation. We don't waste your time, or ours, for that matter on catering for obscure features that aren't readily available to all.

W3C Logo

Keys to good web development

  • Focus on content and use semantic XHTML to create documents that can be viewed, unstyled, on the web
  • Use CSS to style those documents and apply design and themes
  • Use Javascript unobtrusively to add flair or behavioural functionality in desired. Degrade gracefully when browsers don't support it

Valid XHTML 1.0 Transitional

 

Singular for your site

When you choose Singular as your development partner, we'll use the following to give your website the advantage.

We aim to achieve better search results for your site to give you the competitive edge in business.

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Great additions to your website

Google Analytics

Google Analytics

Monitor and analyse your websites statistics with this offering from Google.

SEO and Marketing

To squeeze the most potential from your website, not only do you need to make sure your users can find what they are looking for, but also that it is optimised and ready to get the best from search engines like Google and Yahoo!

It's a fickle business, but our expertise and partnerships can guide your website though the treacherous search engine unknowns.